Print advertising is NOT DEAD. Print is now non-traditional. Don’t believe me? Think about how many ads we see online compared to in print. Print is now actually an attention grabber because there is simply less noise to compete for attention. Instead of dying, print has simply shifted into a new sphere and, like many classics do, has come back into style. Now, print is the outlier, the chic and the alternative; it’s the classic reborn as the trend setter.
Need a few statistics to back it up? Targeted direct mail blows away email’s response rate of .12% with a staggering 4.4% rate. What’s more, 34% of consumers trust print over search engine results when making a purchasing decision. Remember printed dictionaries and encyclopedias?
Another staggering statistic...92% of 18 to 23-year-olds find it easier to read printed content than digital content? You read that right, 92%.
Are you ready to consider print advertising as viable part of your marketing strategy? Unstoppable Start employs talented copywriters to fit any style and budget.
Read our post Print is NOT Dead in Being Unstoppable.
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There's a market and niche for everybody, it's just a matter of making your product unique and marketing to the right people.
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