Brand strategy
3-Step Guide to Cohesive Brand Strategy
Be clear. Be creative. Be consistent. Give your brand a foundation that holds across every place people meet it.
Originally published
Updated
Insights from Unstoppable Start Studios
Good questions.
Useful ideas.
A little perspective. A practical next step. And a creative streak that refuses to sit quietly.
Explore Lindy’s thinking on the strategy, words, design, and tangible details that make a business recognizable.
The working ideas
Make the pieces connect.
Six refreshed reads, grounded in the original articles and updated for the way USS works today.
Print & tangible brand
6 Tips to Choosing and Maximizing Promotional Products in Your Marketing Mix
Choose something worth keeping—and give it a job beyond carrying your logo.
Originally published
Updated
Print & tangible brand
PRINT IS NOT DEAD
Print still has a place. Choose the right format, connect it to the next step, and judge it by the work it does.
Originally published
Updated
Content & email
How-To: Make Your Emails Stand Out—Branded Email Marketing
Be recognizable before the open, useful after it, and clear about what happens next.
Originally published
Updated
Websites & campaigns
Customized Website and Landing Pages: How They Work and Why They Convert
Carry the promise from the first click through to the next action—with a website built around the way your business works.
Originally published
Updated
Content & social
Targeted Social Media Marketing Campaigns: 3 Steps to Strengthen Your Strategy
Know your audience, choose a useful goal, and build a campaign you have the capacity to carry through.
Originally published
Updated
A voice from the earlier chapters
From the Unstoppable Radio Archive
Lindy’s conversations about business, creativity, and making things happen.
These are historical recordings from 2018–2019. The introductions below draw on the published episode descriptions, rather than audio transcripts. Platform references, offers, and business details in the recordings may reflect that time.
Explore the full original archiveHistorical recording ·
Powerful Brand Messaging—What’s in the Mix
A look at the ingredients of a brand message: your value proposition, your promise, and the messages you carry into advertising and promotion.
Listen on Inspired Choices NetworkHistorical recording ·
Your Personal Brand Versus Your Small Business Brand
Where does the person end and the business begin? This episode asks how personal and business identities relate when their public profiles overlap.
Listen on Inspired Choices NetworkHistorical recording ·
10 Things I Wish I’d Known Before Starting My Business
Behind the scenes of USS: Lindy introduces ten lessons she wished she had known when starting and growing her agency.
Listen on Inspired Choices NetworkHistorical recording ·
Be Authentic. Be Unstoppable.
Authenticity, your audience, and the place of formulas in marketing: an invitation to consider whether your message sounds and feels like you.
Listen on Inspired Choices NetworkHistorical recording ·
Choosing and Maximizing Promotional Products in Your Marketing Mix
Lindy introduces the role of promotional products in a marketing plan and offers guidance on choosing items that fit your business.
Listen on Inspired Choices NetworkHistorical recording ·
Print Advertising Is NOT Dead. It’s Just Evolved.
A conversation about print advertising’s changing role and how a small business might put it to work within a budget.
Listen on Inspired Choices Network