Brand Strategy & Design
A brand with a point of view.
Your business has a personality. Let's give people a way to recognize it.
USS helps businesses define what they stand for, how they talk about their work, and how they show up visually. We connect positioning, messaging, and design so your brand feels intentional from the first introduction to the smallest detail.
Start with what makes you worth choosing.
We look at your audience, your market, your strengths, and the experience you want customers to have. That gives the creative work a clear foundation—and gives you a more useful way to explain your business.
Build the identity around it.
Depending on your project, the work can include:
- Brand positioning and audience definition
- Core messages, taglines, and voice guidance
- Logo and visual identity development
- Color, typography, and image direction
- Brand guidelines and application examples
- Creative direction for campaigns and everyday materials
Put the brand to work.
A brand needs to function on a website, in a social post, on a storefront, and at whatever size the next project demands. We consider those uses as the identity develops, then help carry it into the materials you need.
Questions about branding
Do we need a new logo to improve our brand?
Not always. Sometimes the strongest starting point is clearer messaging, more consistent design, or a better use of the identity you already have. We help determine what needs to change.
Can you work with our existing brand guidelines?
Yes. We can create within an established identity and help make its applications more consistent across channels.
What will we receive?
The proposal defines the deliverables, file formats, rounds of review, and any guidelines or application pieces included in your project.