Prospective patients
When eating feels confusing, you’re not alone
Supportive education and a welcoming introduction to care.
Explore the newsletter ↗CHEAR at UC San Diego · Healthcare & wellness
Expertise worth sharing.
A story worth seeing.
Bringing the people, knowledge, and everyday encouragement behind CHEAR into view.
The relationship
One organization.
Many ways to connect.
The Center for Healthy Eating and Activity Research (CHEAR) at UC San Diego brings together research, treatment, and education. Its communications need to speak to people exploring care, referring providers, community partners, and alumni.
Unstoppable Start Studios connects those conversations through ongoing website stewardship, educational content, audience-specific email, social media, search, and video.
Featured video work
The people behind the expertise.
CHEAR’s engaged providers brought personality and practical knowledge to the screen. Lindy coordinated the work and personally produced these videos, shaping the pieces from concept through the finished edit.
Barb’s Strength Training
An approachable at-home strength routine comes to life, with branded graphics that keep the instruction easy to follow.
Watch on YouTube ↗Barb’s Everything Salad
A real kitchen, familiar ingredients, and a personal demonstration turn a recipe into a story.
Kay’s Daily Desk Workout
A provider-led demonstration, supported by clear on-screen cues, brings movement into the workday.
Watch on YouTube ↗Creative direction & video production: Lindy Chaffin Start
Production coordination, editing, branded graphics, and publishing, in collaboration with CHEAR’s participating providers.
Audience-specific email
Four audiences.
Four different conversations.
The same organization, with a different emphasis for each relationship: understanding care, making a referral, sharing resources, or staying connected.
Referring providers
When Binge Eating Doesn’t Present the Way You Expect
Clinical context, referral information, and research updates.
Explore the newsletter ↗
Community collaborators
Understanding the First Steps Toward Eating Disorder Treatment
Resources to help partners recognize needs and connect people with support.
Explore the newsletter ↗
CHEAR alumni
A Gentle Check-In on Your Relationship with Food
Continued connection, familiar tools, and encouragement beyond treatment.
Explore the newsletter ↗Selected examples from four different months, one for each audience.
Website stewardship
A home for the whole story.
The work between the moments
Keeping the pieces connected.
Since taking over stewardship of CHEAR’s existing website around 2018, USS has supported an ongoing rhythm of useful content and coordinated communication.
Explore CHEAR’s website ↗Website & content
Ongoing website care and monthly educational blogs.
Social & email
Social content associated with the blogs, plus newsletters for four audiences.
Search & advertising
Consistent SEO efforts and Google Ads supporting the binge eating disorder clinic.
Reporting
Regular reporting to support an informed, ongoing marketing program.
The thread through it all
Make the expertise human.
Give people something useful. Let the providers’ personalities come through. Keep each conversation connected to the larger story.